Choosing better for the planet with


In need of simple ways to reduce single-use plastic? Look no further, Wearth has got you covered! Discover a range of sustainable products on the online marketplace. Offering only the best of the UK’s eco-friendly and ethical brands. Go plastic free in the kitchen. Help slow down fashion. Clean with zero waste. Try vegan skincare products and MORE… Nobody’s perfect but we’re challenging YOU to make the switch, here and there, for the benefit of our planet!

Hey Ed, introduce yourself and Wearth…

Hello! I’m Ed and I am the co-founder of Wearth. Launched in 2017 with our other co-founder, Imogen Minoli, Wearth is an online platform for eco-friendly and ethical products. From zero waste, homewares to gifts, we proudly partner with over 250 independent conscious UK brands and work closely with our brands to help them grow and make it easier for consumers to shop consciously. 

Spell it out for us! What is Wearth’s mission?

We came up for the idea around 4 years ago now when we were learning about how our own lifestyle habits influenced the environment, we wanted to make positive changes, especially around reducing waste, where we could but find it difficult. A particular challenge was finding eco-friendly products which aligned with our values whilst also being high quality and contemporary. We did a deep dive into the internet and saw there were lots of great sustainable brands out there but they were difficult to find. With this, Wearth’s mission is simple, to make it as easy as possible to buy greener products whilst championing like-minded brands who have the environment at the core of their ethos. 


How is Wearth helping people choose better for the planet?

Something which is a very important for us here at Wearth is to promote positivity and encourage people to make swaps where they can. Life is busy and hard, its ok not to be able to be this perfect eco-warrior. We believe that if we can help push eco-friendly into the mainstream and encourage lots of people to make swaps where they can, then this can create significant change. This is why we chose a marketplace model where we could have lots of different products and brands all under one store to make it simple and convenient to make informed purchasing decisions and live a little greener. 

Give us the low-down on Wearth and product packaging…

From the outset packaging and keeping waste to a minimum has been one of our main aims with Wearth. For example for our beauty department, we partner with brands who have glass, aluminium or paper packaging and keep plastic to a minimum. Likewise our zero waste and toiletries department and filled with lots of reusable and package free options, great for reducing the need for plastic. We recently also launched our refill department, here there are lots of refillable options which help to reduce the carbon footprint of the product. We have lots of these products in our own homes here at Wearth and the great thing is when you run out of hand soap or cleaning products, you can easily refill and get on with your day. 

What, do you believe, is the Wearth’s strongest sync with CanO Water?

There’s definitely lots of alignments with Wearth and CanO, it’s difficult to single one out. I would say it is the ambition of trying to make greener choices mainstream by making it more convenient and accessible. At the end of the day, this will be key if we have a chance of building a more sustainable society. 

What’s the most shocking plastic statistic you’ve ever read?

One of the stats which has shocked/inspired us to do more is the fact around there likely being more plastic in the ocean than fish by 2050!


Can you give us any insight into Wearth’s future plans?

We never stand still here at Wearth and are always looking to develop to have a bigger impact. One thing we are looking at is developing our refill system to promote the circular economy as well as generally how we can help to further reduce consumer waste. Being a content resource to help inspire people is also important to us and we will be investing in building out our content platform to help achieve this.

Get your hands on Wearth product! Yes that’s right…we’re giving YOU the chance to WIN a Bundle of Wearth products & 2 Cases of CanO Water. To enter head over to

Terms and conditions – ‘CanO Water x Wearth Giveaway’. To participate in this Giveaway, users must both ‘Like’ and ‘Comment’ with a ‘🌎’ emoji on the Instagram Giveaway Post, and ‘Follow’ both @canowater and @wearthlondon on Instagram. This Giveaway will run from 12:00 (UK GMT) on 28.04.2021 until 12:00 (UK GMT) on 12.05.2021. Entries made by direct reply to this T&C page will not be accepted.


There will be 1 winner who will be selected at random, by the online AppSorteos Randomiser, after the Giveaway deadline of 12:00 (UK GMT) on 12.05.2021, who have fulfilled the criteria in 1) above. Entries made after this point will not be counted. The winners will be randomly selected and contacted no later than Wednesday 15.05.2021


The contest is only open to residents of the United Kingdom (England, Scotland, Wales and Northern Ireland) except for CanO Water Limited employees, all contractors and families or anyone directly connected with the organisation, and operators of its brands and concessions. The promoter will not accept entries from overseas.


The prize consists of 1 x CanO Water 24x330ml Still and 1 x CanO Water 24x330ml Sparkling and Wearth Bundle of Product (BUFF Naked Gift Box, LEAVE NO TRACE Bowl Cover, 4 Multipurpose Cloths and Wooden Dish Brush). The Promoter will be in touch with the winner to claim their prize.


We reserve the right to provide an alternative prize of equal or greater value in the event of unforeseen circumstances.


Only one entry per person will be accepted. In the event of multiple entries being received in the same Instagram domain name, the first entry only will be accepted.


A ‘Like’ and ‘🌎 Comment’ on the Instagram Giveaway Post, in addition to the following of both @canowater and @wearthlondon on Instagram is necessary, and you will need an internet connection to access and  No refund may be claimed for expenses incurred in participating in the promotion, including in relation to the use of the internet.


We reserve the right to exclude any entries which we believe to be inappropriate, fraudulent or based on misconduct.


The prize is non-transferable, non-refundable and cannot be exchanged for any cash alternatives in whole or in part.


The winner will have 48 hours to claim their prize from the date that they are announced as a winner. After this time we reserve the right to select a new winner.


The decisions of CanO Water are final and no correspondence will be entered into.


By taking part in this Giveaway, all participants consent to CanO Water collecting, storing and using their personal data submitted with their entry for the purposes of this promotion. Any personal data relating to participants will be used solely in accordance with current UK data protection legislation and will not be used for marketing purposes without the individual’s prior consent.


The winner’s name can be obtained by sending an email to [email protected], after closure of the promotion.


This Giveaway is in no way sponsored, endorsed or administered by, or associated with Instagram. You are providing your information to CanO Water and not to Instagram. By participating in this Giveaway, you agree to a complete release of Instagram from any claims.



CanO Water does not accept responsibility for entries that are lost, damaged or delayed. For example, as a result of network, system development, computer or telecommunications failures or fault of any kind – including any hardware, programming code, databases or software used in the promotion.


The winner may be required to participate in related publicity without further reward. E.g.: be photographed for website/newspaper stories, provide a short statement about their win.


CanO Water reserves the right to withdraw or amend without notice this promotion in the event of any unforeseen circumstances outside of its reasonable control.


This Giveaway and these terms and conditions are governed by English law and subject to the exclusive jurisdiction of the English courts.


Promoter: CanO Water Limited, Unit 418, Centennial Park, Elstree, WD6 3TN

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