Choosing better for the planet with


It’s been a while…but oh do we have some exciting features incoming! In the buildup to Earth Day, we’re championing brands and platforms, that, just like CanO Water, are helping people choose better for the planet. To kickstart this series, we’re introducing you to PÄRLA toothpaste tabs – clean ingredients and sustainable packaging – what more could you want! So, let’s hand over the mic to Dr Rhona Eskander herself – co-founder, award-winning dentist, international speaker, lecturer and more. There’s nothing stopping this extraordinary woman from changing the world, one tab at a time…

Hey Rhona, introduce PÄRLA for us!

In 2018, alongside my co-founder dentists Dr Simon Chard and Dr Adarsh Thanki, we created PÄRLA – born out of a mission to make oral care more ethical and sustainable.
Most toothpaste tubes are made of single-use non-recyclable plastic, which takes around 500 years to decompose. PÄRLA is our eco-friendly solution to the plastic epidemic of toothpaste tubes.

As dentists, we believe toothpaste should first and foremost protect people’s oral health but not harm people, animals or our planet in the process. That’s why we created PÄRLA – to radically disrupt the toothpaste industry with clean ingredients and sustainable packaging.

Spell it out for us! What is PÄRLA’s mission?

Our mission is to radically transform what we use to clean our teeth and disrupt an outdated toothpaste market. By making one #onesmallchange in what we use to clean our teeth, we can protect the future – for us, for the animals, for the ocean and for our planet. We founded PÄRLA, having learnt a lot about the science behind dental care. We know what works, what doesn’t and understand the impact toothpaste can have on people, animals and the environment.

How is PÄRLA helping people choose better for the planet?

PÄRLA is different – it’s designed by dentists to be good for you and the planet. PÄRLA is the Swedish word for Pearl, so it resonates with pearl of the ocean AND pearly white teeth. The tablets even look like pearls. PÄRLA is our eco-friendly solution to this never-ending story of destruction. Our toothpaste tabs are an ethical, eco-friendly and effective alternative to toothpaste in a tube.

It ticks all boxes for eco-friendly tooth care!

What’s even better, our PÄRLA tablets are made in the UK and contain 40% less water than traditional toothpaste, which means a greatly reduced carbon footprint.

Give us the low-down on your packaging…

Our packaging is proudly 100% plastic free – with all of our packaging being either reusable, recyclable or compostable. PÄRLA tabs are sold in reusable glass jars, with refills coming through the letter box every 4 months in plant-based compostable bags. This means zero waste for our customers and the compostable bags can be composted at home or thrown in the garden waste.

There are many recyclable plastic toothpaste tube options coming to the market now however we don’t feel you can recycle your way out of this issue. Aluminium and glass are infinitely recyclable however ANY plastic can only be recycled a few times and then must be thrown in landfill or end in the ocean. This means that we are just pushing the problem onto the next generation – that’s why we are proudly 100% plastic free. 

What do you believe is the brand’s strongest sync with CanO Water?

We adore CanO water’s mission – to be a disrupter brand means having the innovation and determination to bring about change. Your mission to help the everlasting problem of plastic is in line with PÄRLA’s mission. You have changed the way people drink water, recognising that changing a habit of a life time may be hard but is also doable. You have turned the plastic bottle industry on its head and formed a loyal tribe of followers who really want to make change and this is exactly what we are doing here at PÄRLA.

Together we can drive change and protect our planet for the generations to come!

What’s the most shocking plastic statistic you’ve ever read?

We get through 1.5 billion toothpaste tubes per year – that’s around 50 tubes a second – and when they reach the landfill it takes up to 700 years to biodegrade. That means that every toothpaste tube you have ever seen or touched is likely to still be on the planet!

How easy is it, both physically and mentally, for everyone to make the switch to PÄRLA? Give us your top tips!

The big change is going from a paste to a tablet. We know that humans are creatures of habit and we encourage the 21 day challenge – brush with our tablets twice a day every day for 3 weeks and we promise you will see the difference. This also helps us mentally push through the change barrier. Physically it is so easy to change from paste to tablet, it is much easier to use than regular toothpaste, you do not get foamy dribble stains down your clothes, you ensure that you are not wasting any product as the tablet has the perfect dose of all ingredients to ensure a healthy mouth.

Using PÄRLA tabs is a simple 3 step process:

  1. Chew – place the tablet in your mouth and chew for 5 seconds.
  2. Hydrate – wet your toothbrush.
  3. Brush – brush as normal! The water from the brush converts the tablet into a paste in your mouth.

Can you give us any insight into PÄRLA’s future plans?

We aim to radically disrupt the outdated oral care market.  In the same way as there has been a backlash against the glut of discarded bottles clogging waterways, polluting the oceans and littering our streets, we can now agree that carrying plastic bottles of water around is uncool. This is how we want people to feel about toothpaste tubes, using daily single use plastic is not sustainable in the long term with 7 billion people on our planet.

Our short term aim is to get at least 5% of the UK population of the population to convert from tubes to tablets by 2022! We are driving this change and genuinely believe we can do it!

We also have some new exciting products coming out very shortly, which have never been done before, so stay tuned!

Get your hands on PÄRLA product! Yes that’s right…we’re giving 𝗬𝗢𝗨 the chance to 𝗪𝗜𝗡 a 𝟰 𝗠𝗢𝗡𝗧𝗛𝗦 PÄRLA supply & 𝟰 𝗖𝗔𝗦𝗘𝗦 of CanO Water. To enter head over to  

  1. Terms and conditions – ‘CanO Water x PÄRLA Giveaway’. To participate in this Giveaway, users must both ‘Like’ and ‘Comment’ with a ‘💙’ emoji on the Instagram Giveaway Post, and ‘Follow’ both @canowater and @parlatoothpastetabs on Instagram. This Giveaway will run from 12:00 (UK GMT) on 07.04.2021 until 12:00 (UK GMT) on 21.04.2021. Entries made by direct reply to this T&C page will not be accepted.


  1. There will be 1 winner who will be selected at random, by the online AppSorteos Randomiser, after the Giveaway deadline of 12:00 (UK GMT) on 21.04.2021, who have fulfilled the criteria in 1) above. Entries made after this point will not be counted. The winners will be randomly selected and contacted no later than Wednesday 28.04.2021


  1. The contest is only open to residents of the United Kingdom (England, Scotland, Wales and Northern Ireland) except for CanO Water Limited employees, all contractors and families or anyone directly connected with the organisation, and operators of its brands and concessions. The promoter will not accept entries from overseas.


  1. The prize consists of 2 x CanO Water 24x330ml Still and 2 x CanO Water 24x330ml Sparkling and 4 x Months Supply ( 248 Tabs) of PÄRLA. The Promoter will be in touch with the winner to claim their prize.


  1. We reserve the right to provide an alternative prize of equal or greater value in the event of unforeseen circumstances.


  1. Only one entry per person will be accepted. In the event of multiple entries being received in the same Instagram domain name, the first entry only will be accepted.


  1. A ‘Like’ and ‘💙 Comment’ on the Instagram Giveaway Post, in addition to the following of both @canowater and @parlatoothpastetabs on Instagram is necessary, and you will need an internet connection to access and  No refund may be claimed for expenses incurred in participating in the promotion, including in relation to the use of the internet.


  1. We reserve the right to exclude any entries which we believe to be inappropriate, fraudulent or based on misconduct.


  1. The prize is non-transferable, non-refundable and cannot be exchanged for any cash alternatives in whole or in part.


  1. The winner will have 48 hours to claim their prize from the date that they are announced as a winner. After this time we reserve the right to select a new winner.


  1. The decisions of CanO Water are final and no correspondence will be entered into.


  1. By taking part in this Giveaway, all participants consent to CanO Water collecting, storing and using their personal data submitted with their entry for the purposes of this promotion. Any personal data relating to participants will be used solely in accordance with current UK data protection legislation and will not be used for marketing purposes without the individual’s prior consent.


  1. The winner’s name can be obtained by sending an email to [email protected], after closure of the promotion.


  1. This Giveaway is in no way sponsored, endorsed or administered by, or associated with Instagram. You are providing your information to CanO Water and not to Instagram. By participating in this Giveaway, you agree to a complete release of Instagram from any claims.


  1. CanO Water does not accept responsibility for entries that are lost, damaged or delayed. For example, as a result of network, system development, computer or telecommunications failures or fault of any kind – including any hardware, programming code, databases or software used in the promotion.


  1. The winner may be required to participate in related publicity without further reward. E.g.: be photographed for website/newspaper stories, provide a short statement about their win.


  1. CanO Water reserves the right to withdraw or amend without notice this promotion in the event of any unforeseen circumstances outside of its reasonable control.


  1. This Giveaway and these terms and conditions are governed by English law and subject to the exclusive jurisdiction of the English courts.


Promoter: CanO Water Limited, Unit 418, Centennial Park, Elstree, WD6 3TN

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